Students create tandem promotions for Spring on Fourth

Lehigh University offers many courses in the Baker Institute for Entrepreneurialism, Creativity and Innovation that give students an opportunity to learn from other entrepreneurs in business and in society. One course offered in the spring is ENT 198: Art Entrepreneurship Community. In this course, students explore the dynamic relationship between art(its), producer (private, public, single and multiple) and audience. A significant part of their learning is through applying their own talents to the annual Spring on Fourth festival. Through this practicum, students have seen the impact of their work in terms of relationship building between the South Bethlehem business community and the campus.

They have also been given a great opportunity to see how a festival impacts local businesses. These local business are the backbone of the local economy; and students are learning all of the owner’s names through conversations; not by their name tags. They have become familiar with the assets of the community around their campus – and are coming to understand the value and shared responsibility of supporting a local economy through events and festivals that raise the quality of life for all citizens who live and work in the same zip code.

Stay tuned for posts from the students about what they think are cool things in South Bethlehem in a series called DYK (“Did you know”?).

Here are links to the first three written posts – and a super fun video promoting the Spring on Fourth Festival:

#1 The Steel Pub – written by Enrique Carrion

#2 Cleo’s Silversmith Studio & Gallery – written by Emily Koehler

#3 The Banana Factory – written by Megan Woolbert

Megan also created this promotional video for the Spring on Fourth festival

stay tuned for more creative contributions from Lehigh’s students! 

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